Each day over 2 million searches are made in search engines like Google, and according to studies, at least 65% of the sales generated in the internet result from the 2 million searches. Consequently, billions of dollars are exchanged over the internet each month and considering the global scope of the internet, it is no wonder. With a good online business, you can theoretical be raking in your fair share of the billion dollar online sales pie. The problem, however, is how to translate theory into reality through effective online marketing.
SEO as key marketing strategy
Because of the pivotal role which search engines have in the virtual market, one of the unbeatable key strategies that must be incorporated in any efficient and effective online business plan is search engine optimization. Statistics prove that with each search turnout, only 5% or less ever reach the third page of search engine results. Getting your site on the top of the first or second page usually marks the line between making a sale and adding to your profit, or losing revenues.
How does it work?
ppc management singapore strategy that uses algorithms to improve search engine results in favor of your particular product or service. As one of the primary marketing moves, search engine optimization can begin with the HTML coding used in the web design itself, and in the use of web content that is easily optimized for search engines. When effectively used, SEO can lead to increases in traffic for your site, and a listing above the thousands of others vying for a customer's short attention span on the internet, naturally leading to better sales, improved internet presence, and maximum profit.
First is always better
Online marketing services that integrate search engine optimization in the over-all marketing plan is one of the sure-fire ways to boost and jumpstart your small online business. Through SEO, search engines yield your website among the top of each search result, leading to better traffic and creating customer impression of your dominance on the field. After all, first is always better. Thousands of other online businesses are climbing the online business bandwagon, and the reasons are clear. The markets are shifting towards cyberspace and the reasons are easy to understand, with the growing share which online commerce has resulted in.
DIY or Professional SEO?
While there are measures that a small-business owner such as you can take in order to maximize search engine results for your favor, such as the use of search engine optimized web content, an article library in your website with optimized titles and keywords, always bear in mind that with the highly competitive nature of online businesses, a few lines below the top of the search page can be all it takes for clients with shorter and shorter attention spans to choose other service providers. Eye tracking studies show that the general eye movement is from left to right, and from top to bottom.
While your do-it-yourself SEO attempts can get you in the top three search engine results, consult many SEO marketers for the sacred top spot in the first search result page, and watch as your business is saved by the lifeline leading back to profit - all for affordable fees.